Cookie Policy


A cookie is a small file of numbers and letters that often includes an identifier which is unique to you. This is sent to your device’s web browser from our website’s computer and is stored on your device’s hard drive. Cookies allow us to recognise your device if you choose to allow them, like if you came into a shop and we recognised you.

You should be aware that information about you may be collected through the use of cookies when you use Optimal Movement Ltd. It is essential that we use some cookies, without these ‘essential’ cookies, you will not be able to use our website. Some cookies, however, whilst useful, are not essential, and by using Optimal Movement Ltd you agree to the use of these ‘non-essential cookies’ unless you specifically set your browser to reject them. Please check the ‘Help’ menu of your browser to learn how to change your cookie preferences.

Please note that cookies can’t harm your computer. We don’t store personally identifiable information in cookies, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to make our website even better, or to show you relevant products related to products that you’ve previously viewed.

Manage Cookies

If you wish to restrict, block or delete cookies from Optimal Movement Ltd, or any other website, you can use your browser to do this. Each browser is different so please check the ‘Help’ menu of your browser to learn how to change your cookie preferences.

Do not track (DNT) is a feature offered by some browsers, with some newer browsers offering it as default. If you enable it, it sends a signal to websites to request that your browsing isn’t tracked, for example by third party ad or social networks, or analytic companies. At present no industry-wide uniform standard has been agreed and adopted to determine how DNT requests should be managed, so our website doesn’t currently respond to DNT requests. Until that standard is established, we’ll continue to review DNT and other new technologies, but won’t respond to DNT requests.

Please be aware, if you block cookies from Optimal Movement Ltd, you may not be able to fully use our website.

We use a number of different cookies for when you are at different stages of our website. They can be broken down into the following categories:

Tracking Cookies
Cookies are used to track your use of Optimal Movement Ltd and to give us various statistics. These statistics do not identify individuals; they simply give us an overview of general browsing patterns. We use these cookies to identify which parts of the website are most popular and to improve our website accordingly.

We use tracking cookies from web analytics services provided by Google. These cookies collect information including, but not limited to, number of visits, amount of time spent browsing, how you got to our website, which pages were viewed, the journey through our webpages. All information collected by these cookies is anonymous.

Customisation Cookies
We use these to recognise repeat customers and to customise their experience based on past behaviour. When you first visit Optimal Movement Ltd, we may place an anonymous cookie on your browser so that we can recognise you when you next visit the website. We may also place a further cookie on your browser when you make a purchase, this enables us to remember you when you next come to sign in, so you don’t need to re-enter login details. This also allows us to customise your future use of the website.

Search Marketing and Advertising Cookies
We may also place cookies on your browser to show you behavioural advertising when browsing the Internet or when using search engines. If you opt out of these cookies, this does not mean that you won’t see advertisements from Optimal Movement Ltd when browsing the Internet, it simply means that the adverts will not be customised to you.

Advertising on other websites
This type of advertising is designed to provide you with a selection of products based on what you’ve viewed on Optimal Movement Ltd, which are then presented to you when you visit other selected websites. The adverts may show alternative styles and colours as well as complimentary products from other categories deemed relevant to you based on your browsing history. The technology behind these adverts is based on cookies.

How to opt out of Search Marketing and Advertising Cookies
If you don’t want your data used by Google Analytics, you can install the Google Analytics opt-out browser add-on at any time. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here. You can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

Third Party Cookies
When you visit Optimal Movement Ltd you may notice some cookies that aren’t related to Optimal Movement Ltd. If you go on to a web page that contains embedded content, for example a video from YouTube, you may be sent cookies from these websites. We don’t control the setting of these cookies, so we suggest you check their websites for more information about their cookies and how to manage them.

If you choose to ‘share’ Optimal Movement Ltd content with friends through social networks – such as Facebook and Twitter – you may be sent cookies from these websites. We don’t control the setting of these cookies, so we suggest that you check their websites for more information about their cookies and how to manage them.

Website recording
On our website we periodically use third party tracking tools such as HotJar. Hotjar is a service that analyses the online behaviour and voice of website users. The service works by combining both analysis tools and feedback tools, including heatmaps, visitor recordings, conversion funnels form analytics, feedback tools such as polls and surveys, incoming feedback and recruitment of user testers.

Hotjar enabled sites use cookies to collect non-personal information including standard internet log information and details of your behavioural patterns upon visiting our site. This is done to enable Optimal Movement Ltd  to provide you with a better experience, identify preferences, diagnose technical problems, analyse trends and generally to help our customers improve their website.

Please note, sensitive information, such as card details, are censored.

The following information may be collected related to your device and browser:

Device’s IP address;
Device screen resolution;
Device type (unique device identifiers), operating system, and browser type;
Geographic location (country only);
Preferred language used to display the website.
User interactions
Mouse events (movements, location and clicks)
Log data
This data includes:

Referring domain
Pages visited
Geographic location (country only)
Preferred language used to display the webpage
Date and time when website pages were accessed
For more information about the use of cookies by HotJar, please visit their Cookie Information page.


Further Information

If you’d like to learn more about cookies in general and how to manage them, please visit If you’d like to opt out of cookies, please go to the Network Advertising Initiative website.

Learn more about the services provided by our team.

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