Get to know the Optimal Movement team committed

to providing you with individual service and care.

Meet the Team

Joe Brocklehurst

Joe Brocklehurst

Sports Therapist

Joe has been working in the sports therapy field since 2008, after graduating from the University of Birmingham with a Bachelor’s degree in Sports Therapy, primarily focusing his attention in the areas of soft tissue therapy, manipulations, acupuncture and taping techniques. Never one to rest on his laurels, Joe is constantly striving to improve his service through learning the latest research and incorporating this into his treatment plans. Taking a very individualised approach whilst utilising his knowledge on movement patterns of the human body, Joe will find the most effective way to treat the majority of musculoskeletal conditions.  


Sports Injuries, Sports Massage Therapy, Kinesiology Taping, Acupuncture, Spinal Manipulations, Endurance Coaching


  • Bachelor of Science (BSc) in Sports Therapy — Birmingham University
  • VTCT Level 3 Diploma Sports Massage Therapy — Warwick College
  • Kinesiology Taping Techniques Diploma
  • Hip & Groin Masterclass Diploma
  • Spinal Manipulation Qualification
  • Instrumental Soft Tissue Massage Qualification
  • Leadership in Running Fitness
Oli Blake

Oli Blake

Sports Therapist

Oli has been working within the sports industry since 2010, after graduating from Loughborough University with a First Class BSc in Sport and Exercise Science. During his time at Loughborough, Oli became a qualified Sports Massage Therapist and was soon the personal massage therapist to multiple international and Olympic athletes. Whilst on an athletics scholarship at the University of Alabama, training alongside some of the best athletes in the world, Oli completed his Master’s degree and subsequently went on to complete qualifications in Personal Training and Exercise Referrals. Oli specialises in progressing clients beyond an injury setback and does this through utilising physical, psychological and nutritional methods.  


Sports Science, Exercise Physiology, Sports Massage Therapy, Gym Instructing, Personal Training, Sports Nutrition, Sports Psychology


  • Master of Science (MSc) in Sports Marketing — University of Alabama
  • Bachelor of Science (BSc) in Sports Science — Loughborough University
  • Certified Physiologist – American Society of Exercise Physiology 
  • Level 3 Sports Massage Therapy — Loughborough College
  • Level 3 Personal Trainer
  • Level 3 Exercise Referral

Our Story

Joe and Oli joined together as training partners in 2007, Joe coming from Stratford-upon-Avon and Oli from Oswestry. Whilst under the guidance of their coach, Mo Hill, at Up and Running Shrewsbury, both Oli and Joe competed around the UK and Europe in middle distance events.

Between 2008 and 2010, Joe became Midland Champion over 800 metres in successive years and qualified for multiple International Qualifiers. Oli meanwhile ran 1min48s for 800 metres and finished 3rd in the National 800 metre final as an under 23, enabling him to compete in International races such as the Amsterdam Open and Danish Games.

Whilst Oli was at Loughborough (followed by Alabama) training among some of the fastest runners in the world, Joe gradually changed focus to concentrate on longer distance races. In 2012 he ran a 30min36s for 10k then followed this up with a 70min and 2nd place finish at the Shrewsbury Half Marathon in 2013. Oli went on to spend a period of years competing at a high level in Triathlons, in 2015 winning the Vitality World Triathlon in London among others.

Like the majority of athletes, Joe and Oli have spent a large amount of time dealing with injuries and persistent niggles whilst trying to maintain a high level of performance. Studying sports injuries and therapeutic techniques enabled them both to stay healthy and enjoy their sport whilst putting down some top performances.

Joe and Oli were regularly seeing each other for treatment and guidance on staying injury-free whilst improving their performances (two heads are better than one!) and it was from fairly early on when they both concluded that they would form a partnership to help assist the residents of Shrewsbury and the surrounding area in their sporting performances and everyday physical activities.


It is far too easy to group people together (runners, cyclists, office workers etc.) and prematurely conclude that they all have similar issues and will all respond well to the same treatment. This is simply not the case. Optimal Movement take an individualised approach to every person, trying to uncover the reason for a particular muscular-skeletal problem and putting in the framework that will eliminate the problem and also prevent it from reappearing in the future. It is for this reason that Joe and Oli are constantly striving to enhance their knowledge and be able to provide a huge range of treatment techniques (soft tissue massage, acupuncture, strength and conditioning, nutritional advice etc.)



Encountering different training philosophies and learning first-hand about the approaches of some of the world’s best athletes led to the conclusion that there was no single successful way to train for an endurance event. Joe and Oli both believe that individualisation is crucial when composing a training plan, and have followed this approach in recent years in regards to their own training. This is something that is clearly demonstrated in the Optimal Movement coaching service for Endurance sports. Although two runners, cyclists or swimmers may be at the same level of performance, they may not necessarily adapt to the same training methods in the same way.

The constant “noise” within the sporting and physical activity communities (magazines, blogs, health enthusiasts etc.) has resulted in a lot of mistakes being made by individuals believing that what works for one person will also work for them. It is Optimal Movement’s aim is to eliminate these mistakes and ensure the local community excel in their sports as well as enjoying them to their full potential.

Learn more about the services provided by our team.

Optimise Your Movement

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Hydration for Performance

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Are you an Active Couch Potato?

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